Poster Planning- Taglines

Tag lines give more information about the film.
There are normally some rules that are followed so that they are effective, 'catchy' and also give information about the film before the film is released and so they are easy to remember therefore the audience will easily identify it- like a brand. They are normally present in the posters.

The rules can be along with some classic examples:

• The rule of 3- Short sentences.
• Repitition
• Contrast
• Balance
• Rhyming
• Innuendo
• and Genre hybrid

 Here are 5 'classic film' examples with their taglines:

1. Termination 2: Judgement Day (1991): Same make. Same model. New mission.
2. Schindler's List (1993): Whoever saves one life, saves the entire world
3. Sleepless in Seattle (1993): What if someone you never met, someone you never knew, was the only someone for you?
4. Robocop (1987): Part man. Part Machine. All Cop. The future of law enforcement.
5. Alien (1979): In space, no one can hear you scream.

Here are some of the Tag lines I thought of with the Film Title:

Practically Strangers:

-You never know who's related to you
This relates to Hallie and Claire how they both actually know each other but refuse to talk to each other

-A Love Story beyond the dead
This shows the genre of Romance however makes it also sound like a thriller/horror with the 'beyond the dead' as people may think its about ghosts. However it is referring to the fact that the boy/ James is dead and both girls are going to visit his grave.

-She was in a Grave Situation
This refers to Hallie and Claire as both girls like one boy who's dead but both still visit the grave. The 'grave' refers to both a bad situation but also one of the main locations is the graveyard at Jame's grave

-The same old love triangle, but this ones different /OR/
-The same old love triangle, with a little twist
This refers to the fact that there is a love triangle between James, Hallie and Claire. However being different because James is actually dead even though both girls still love him. It also shows the genre of romance.

However, our final decision for the tag line was:

Sometimes your closest friends, are your closest enemies!

This was chosen because it gives the audience a little more information about the film with the twist that both Claire and Hallie actually know each other however they would probably still not realize until the last scene when Claire goes to the graveyard. Friends and enemies refers to the fact that Claire and Hallie were once friends but end up being 'enemies' after the death of James. There is repetition for the word 'closest' because both friends are close and taglines normally have repititon. This would be good with our title 'Practically Strangers' because you wouldn't think of stangers being 1: close and 2: friends or enemies. Therefore this becomes ironic and it shows the theme/genre of melodrama.