The target audience for our poster would 18-25, this is because the target audience for our film is 16-25. So it would be more effective to target a younger auidence as it would help to gain a wider audience. The poster would be focusing on women rather than men. This is because of the genre of our film. We have decided to focus more our women are more typically seen as hopless romantics and they are also easier to attract with romance-genred films. As, the main aim would be to try and show that you have not lost everything when the love our life has passed on.
Bridget Jones' Diary is a good example to use. Where it can be said that the trailer is aimed at an older audience (possibly 18/20+), the poster however, looks as though is has been aimed at maybe 18+. This would be because of the age of actors, (Colin Firth and Hugh Grant) although the simplicity of the poster is useful because of that. Which is why we have chosen to aim our poster at 15-20 year olds as our we felt that aming at a younger auidence rather than an older audience would be more effective in gaining a wider, varied audience.
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