Friday 23 September 2011

Magazine Research-Film Magazines

There are a range of different film magazines. Each of them with a different aim and purpose. They range from Empire, Sight And Sound and many more. The main ones are: Total Film, Empire, Prevue and Screen International.

Empire



Empire magazine first published its issue in 1989. It is the most biggest film magazine in Britain and is also published in Russia, Australia and Turkey. The magazine focuses on mainstream and art house films but mainly focuses on mainstream. It has a range of features including a Top 10 feature as well as DVD reviews and even a Classic Scene, which contains a transcript from a well-known film. The magazine mainly aims to give a light-hearted view on films and they leave it up to the reader on whether they should read it or not.


Empire magazine articles tend to be more light-hearted and witty. It has a sense of witty banter that would typically be associated with men. This is because the magazine tends to review films that are typically hard-action type films. The reviews try to find at least some sort of joke to the film whatever the content. The key thing about Empire's articles is that whenever a film is reviewed whatever the article length, it is always left up to the audience to decided whether they should watch the film or not. They also focus more on either the cast or the director and explain in small detail the plot of the film. The witty approach to this can be shown in the William Thomas' article on Sherlock Holmes (2010 film directed by Guy Richie). William focuses more on the directorial skills of Richie and the portrayals of the famous characters by Jude Law and Robert Downey. Jnr. The language throughout the article is informal and relaxing. Therefore, the age range of Empire magazine is 18-25 and typically is aimed at men and people who enjoy the funnier side to watching a film.



Sight And Sound


Sight And Sound was first published in 1932 and was then owned by the BFI (British Film Institute). The magazine focuses more on the art-house films although it does review all film releases each month. The mode of address is aimed at people who tend to look at film as an art form and enjoy the history and thinking process behind the. film rather than the film itself. The age range would probably be 30+ because of the language and formal approach the journalists take when reviewing films.



An example of this would be Ginette Vicendeau's article on the French film The Witnesses. If the film was reviewed by a journalist who works for Prevue(film magazine for cinema company Vue) would explain more about the cast and director and give a little insight to the main plot. Ginette within the first 2 columns of text reveals the entire film. This because she then goes on to mention about other French films that inspired the making of the film. She talks as if the readers would already have a knowledge of French cinema. Therefore the class range of this film would be from the Middle Class upwards.

Prevue



Prevue is the film magazine made by the cinema company, Vue. The magazine's approach is very light-hearted and informal like Empires. However, the articles focus more on the cast in the reviewed film. The articles do not take up much space and are generally short. An example of this would be review on the recent film 'Did You Hear About The Morgans?' (starring Hugh Grant and Sarah Jessica Parker). The article focuses more on the relationship between Sarah Jessica Parker and Hugh Grant in the film. Although it is very brief, it  portrays a negativity towards the film and Hugh Grant. This could suggest that the magazine has a sarcastic view on the films they review. Again with Empire, the magazine leaves it up to the audience on whether to watch the film. Although with this article, it has a sarcastic sense to it. Si, I think that the age range would be the same as Empire, 18-25, however, Prevue would be aimed at people who just generally enjoy films and know about certain actors within the business. 

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